Our story


  • Financial Health Fellow at Financial Innovation Lab
  • Elifinty selected to participate in 'The Lab' to work closely with the local community to test and build a financial wellbeing proposition.
  • Accepted into the StartupYard Accelerator
  • Elifinty selected to do a 12-week bootcamp to push the boundaries of our product offering. We also clarified the thinking and ideas behind Elifinty and as 'Hope for the Financially at Risk'


  • Press Coverage with Fintech Futures
  • UK personal finance app preps for launch
  • Partnership with Money Advice Service
  • Agreed a content sharing partnership with Money Advice Service to help improve financial wellbeing of the masses.


  • Top50 Vodafone start-up award
  • Recognised as one of the top 50 tech start-ups in the UK looking to 'Boost financial security'.
  • Featured in Humans in Finance magazine
  • CEO Maysam Rizvi featured in 'Humans in Finance' magazine for his work trying to improve the financial landscape for the masses.
  • Finalist — UK Business Angel Investment Awards
  • Selected in the 'Best Women-led investment category', recognising the support and efforts of our first Angel investor Bryony Moore
  • Elifinty's first customer
  • We value all our customers, but our first one is always a little sweeter. NZF, an East London emergency grant organisation, signed with us to bring efficiencies to the grant process for their customers.
  • Crowd Funding — Crowdcube
  • Successful raised funding on the Crowdcube fundraising platform. We were overwhelmed by investor support for our vision of the future.
  • Elifinty become members of Money Advice Liaison Group and AI for Good
  • Our work in using technology to improve financial inclusion rled to membership of 'AI for Good' and Money Advice Liaison Group.
  • Finalist — Singapore Fintech Festival
  • Finalist in the global Singapore Fintech Festival where 20 firms were selected from 200 global fintech companies. Elifinty received a grant from Monetary Authority of Singapore.
  • Press Coverage in Open Banking Expo Magazine
  • Elifinty covered in the Open Banking Expo Magazine's insights section for our work in improving financial resilience of consumers.


  • Press Coverage in 'Tech For Good'
  • Elifinty's unique solution to help people navigate financial challenges covered in 'Tech for Good' magazine on Fintech's great promise.
  • Podcast on ending financial vulnerability
  • Elifinty invited to a podcast to speak with Joe Mardell about Ending Financial Vulnerability with AI.
  • Selected in the FCA & City of London Sandbox
  • Elifinty selected as part of the FCA & City of London Sandbox pilot to develop tools to reduce vulnerability during the pandemic.


  • Partnership announcement with Fair Money Advice
  • Announced partnership with Fair Money Advice to disrupt the debt advice space and change the face of debt support for the masses.

Our team

maysam rizvi

Maysam Rizvi

Founder & CEO

A career banker with senior roles in JP Morgan and UOB. Maysam is passionate about financial inclusion and helping people with their financial problems.

msubodh roche

Subodh Roche

Chief Technology Officer

A banker, a designer and a programmer by choice and by profession. Subodh is passionate about using technology to improve the way people live.

hoss atri

Hoss Atri

Chief Revenue Officer

Hoss has over 25 years of experience in financial technology gained in software and management consultancy sales leadership roles in global FinTechs.

alex park

Alex Park

Interim Chief Product Officer

Part banker, part technologist. Alex enjoys thinking about how to create new financial services using technology.

Our advisory board

nick lee

Nick Lee

Director, Spendable CIC

anu tayal

Anu Tayal

Director, Roffe Swayne (Chartered Accountants)

bryony moore

Bryony Moore

Investor & Entrepreneur

ferrie van echtelt

Ferrie van Echtelt

Venture Developer & Investor

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